There is a certain independence in running your own business. There are a lot of advantages: you could work on your own time; no boss but yourself; your earnings are limited only by your efforts. The sense of freedom to do a job as best you can and be paid commensurately is what a lot of start up businesses strive to achieve. For business owners, it is their chance to do something they enjoy doing.Starting and running a cleaning service business can be a big job. There are a lot of things that can be offered as services for customers. Limiting the business to only a few high-end services with a high return of investment can be a very lucrative strategy. One service or set of services which have a high return or investments is that of an office cleaning business.Service offering segmentation could be viewed as either vertical or horizontal. Horizontal cleaning service offerings are those which you can offer to almost all offices, buildings or factories. This range of services include janitorial services, general cleaning and maintenance, light cleaning and tube replacement, computer cleaning, window cleaning, washroom service, as well as janitorial supplies. No matter what the customer’s industry is, they would still need to avail of services from the above list.On the other hand, vertical commercial cleaning services are industry specific. There are some industries with strict requirements which are specific to that line of work. Examples include airport cleaning services, daytime cleaning services, specialist food industry cleaning, IT hygiene services, industrial cleaning, hotel and leisure cleaning services, contract and commercial office cleaning, retail contract cleaning services and train and railway station cleaning services.These industry segments have their own unique requirements. Due to security concerns, airport cleaning services require strict background checks of the cleaning personnel. Although not as strict, IT hygiene services also require a trustworthy personnel. Hotel and leisure cleaning services require special training of staff since they will be interacting to some extent with hotel guests. Specialist food industry cleaning and industrial cleaning also require special training which is specific to the client’s industry segment.In an increasingly competitive world, specialization results in better service. With a smaller niche, it is also that much easier to be the best within that market segment. Although that market segment might be small with only a few possible clients, the word of mouth factor becomes even more important. One good thing about small industry segments is that almost everyone knows everyone else. The small community shares information even as they compete with one another. In developing your office cleaning business within this segment, once you deliver great service, it is easy to also get the jobs from others in that market segment. This is particularly true with airports, restaurants and hotels. These industries are tight-knit and it is very common for personnel to transfer from one company to another within the industry. Proving your capability with one company opens the door to opportunities with their competitors.With a specialist approach it is not necessary to have a large company. Even a small start-up has a chance at competing with the established cleaning service companies. The important thing to remember is to create a niche and to be the best in that niche. In the office cleaning business, being thorough with the job is what it’s all about.